Doing it on the fly, using improvisation in your marketing plan, switching from coach to coach?
Practicing the old standard that the majority of agents use as their marketing strategy?
You know the three P’s…
Post on the MLS
Put a sign out front
Pray
Or do you have a defined action plan to consistently build a brand around you, grow your prospect list and compete with the new breed of Agents. The ones that are starting to master online or what we call digital marketing and branding.
Don’t believe the hype! Digital Marketing is actually much easier and a lot more fun than the “Old Way”… but you must already know that, after reading our blog posts.
It’s as easy as it seems, if you’re willing to forget the outdated Agent marketing ways that are sucking the money and life out of your real estate business. If you embrace the much simpler and cost effective options that digital marketing affords you, you can absolutely crush the competition.
And you can empower our team to do it for you and do it for dimes instead of dollars.
If you’re just “winging it,” don’t feel badly,you’re not alone. It’s what 95% of Agents are still doing.
The Truth Is…
3 Million Agents servicing 5 Million annual home sales will not go on much longer.
With IDX/MLS data feeds, mobile phone browsing, virtual tours with lead capture forms, Facebook, apps like Periscope, Instagram, Twitter and so many other messaging platforms, most of the agents you know today will not be here in a couple years.
The Keller Williams website says it best when they talk about “The Most Important Secret of The Real Estate Industry”. They say “You are the reason people do business with you and you should build your career on this fact!”
The real estate professionals that allow digital marketing teams to help them build a brand around them, will dominate the competition, reduce the amount of marketing dollars needed to sell a property and will reap the most important reward at the same time.
Fact:
Real estate agents that choose to follow a simple digital marketing blueprint and use smart technology tools to help them become follow up experts, will explode the size of their most important asset, their contact or email list.
When the business of Real Estate did not have Facebook, Twitter, Periscope, Instagram, automatic email responders, single property websites and many other inexpensive digital marketing tools, “winging it” got the job done.
Those days are over…
As the millennials get into the business of Real Estate and are learning how to spend dimes instead of dollars to drive three to four times the traffic to an Open House via Facebook, it’s not possible to compete with them, unless you have the right team behind you.
Don’t get upset with us…the transition to digital marketing as a Agent, real estate investor or builder is so much easier and much less expensive than the old way…remember the three P’s?
We have outlined several of these strategies in great detail on our blog and have given you the blue prints to make them happen on your own.
But remember, Life Happens…
We listened to agents like you who needed more help…
It’s why we’re providing access to our digital marketing team and detailed action plans that you can access 24 hours a day.
Yes, We Did Something That A Lot of Professional Real Estate Digital Marketing Coaches Are Not Going to Be Happy About…
We brought our entire digital marketing department together and asked them to create simple, step by step digital marketing Action Plans or “AP’s”. They also created videos for each Action Plan that you can pause and replay at your own pace.
Each document, checklist or blueprint that’s reviewed in the Action Plan videos, are placed underneath each video for you to print out whenever or wherever you need it. Digital listing presentations, examples of Facebook ads to show your clients and so much more… they’re always available, on any mobile device.
The idea actually came from a local real estate broker who wanted to hire our team to help him launch a new start up firm named HomeMark Realty Group.
He said “I need full access to your digital marketing team to help my agents during the day; I need you to be available so that when my agents have a question, your team of experts is there to help.”
and that’s how all of this came together…months later…
Here’s a quick overview video of how we build a custom, local brand around you.