Social Media Posting Tools That Work “Hootsuite” vs “Edgar”

Hootsuite and Edgar for Real Estate Agents both allow you to schedule posts to be shared on social media. Edgar, however, has several major differences from Hootsuite and that’s why Edgar’s basic package costs five times more than Hootsuite.  Which one is right for real estate professionals?

Agents are constantly being marketed the latest “shiney” technology object but rarely are taught how to choose the right tool for them.  Most “automated” services are worthless and should be avoided.  Posting to your timeline to get likes is an outdated and worthless strategy in regards to generating leads.

If you do not have a Facebook business page yet and have not started your social media posting and sharing action plan then Hootsuite is perfect for you.

Don’t buy in to the sales pitch that Edgar has just yet. You don’t need all those features before you’ve even started your real estate Social Media Marketing plan.

Hootsuite will help you accomplish the most important action items and automation features necessary for you today and it won’t break the bank at less than $10.00 per month.

Hootsuite will automatically discover, schedule and post content for you giving you more time to focus on creating lead magnets and building your email list. It also helps you become more efficient by managing all of the most important social media platforms such as Facebook, Instagram and Twitter all under one log in area.

Hootsuite will also provide live one on one coaching before you spend one dollar!

Now if you’re in the top 5-10% of Agents in your market, already have your Agent Facebook business page set up and have a full time assistant working your proven Facebook digital marketing strategy, than Edgar may be right for you.

Why? Because you do not have the time to work your social media account for 30 minutes per day.  Outsource it to your assistant or to UpWork as we outlined in our other blog post.

Edgar for top producing real estate agents will take one main task off of your plate vs. Hootsuite such as:

  • Edgar stores all of your updates in a category based library where they will stay until you quit paying for your service.  The benefit of this is that you can more easily re use your posting content.  You can still accomplish that with Hootsuite by saving your posted items in a folder on your computer by category.

In our humble opinion Hootsuite is just the tool you need to implement our 7 Step Digital Marketing Blueprint for real estate agents.  If you don’t have a copy of that you should grab it here.

Share your comments with us about why you like Edgar or Hootsuite!

Social Media Posting Tools That Work “Hootsuite” vs “Edgar”
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